MOHARRAM & PARTNERS is proud to announce the successful completion of a strategic communications project for REXAM, global market leader in the beverage can industry. REXAM makes beverage cans for many of the world???s favourite brands (including Coca-Cola & Pepsi) . In 2013, around 300bn cans were manufactured globally and the market is growing on average about 3% annually. The three biggest global can makers are Rexam, Ball and Crown who together account for more than 60% of the global beverage can volumes, and close to 90% in Europe, North and South America. The beverage can markets of Africa, Middle East and Asia account for in total around 110bn cans per year. Moharram & Partners??? unique strategic communications program relies on an analytical approach to address organizational challenges and opportunities. To fulfill this project, Moharram & Partners??? strategic communications experts:
  • Segmented potential audiences to define a target, and develop deep understanding of the target???s motivations and behaviour as the foundation for effective communications strategies.
  • Created strategies that employ an optimal mix of communications channels and techniques for reaching desired audiences.
  • Constructed persuasive arguments to influence a variety of audiences.
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